Cookie Policy

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1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow websites to recognise you, remember your preferences, and track your behaviour across sessions.

2. Types of Cookies We Use

Strictly Necessary Cookies: Essential for site functionality, security, and core features. These cannot be disabled without breaking the site.

Analytics Cookies: Track how you use the site—pages visited, time spent, click patterns. Help us understand user behaviour and improve content. Managed through Google Analytics (_ga, _gid, _gat).

Marketing Cookies: Support advertising campaigns and remarketing. Managed through Google Ads Conversion Tracking and Consent Mode v2 (_gcl_au, _gcl_aw, ad_storage, ad_user_data, ad_personalization).

3. Consent Mode v2

We implement Google Consent Mode v2, which respects your cookie preferences while enabling Google services to function ethically. By default, all non-essential cookies are denied until you explicitly consent.

4. Managing Your Preferences

You can manage cookie preferences through our cookie settings modal, accessible from the banner at the bottom of the page. You can change preferences at any time by reopening the banner.

5. Browser Controls

Most browsers allow you to control or delete cookies. Instructions vary by browser; consult your browser's help section. Disabling cookies may affect site functionality.

6. Third-Party Cookies

Google Analytics: Collects anonymised data about site usage under Google's privacy policies. Data is not shared with Hipiebacker in personally identifiable form.

Google Ads: Tracks conversions and ad performance. Operates under Google's privacy terms.

7. Cookie Retention

Strictly necessary cookies persist for site functionality. Analytics cookies typically expire after 14 months. You can clear cookies anytime through browser settings.

8. Your Rights

You have the right to accept, reject, or selectively enable cookies. Your choices are stored in localStorage (cookieConsent key). You can withdraw consent anytime by adjusting preferences.

9. Contact

Questions about cookies? Contact info@hipiebacker.shop or +61 7 4825 6492.